Overview: 

London Fog has been around since 1923 and had once held a legacy of "dependable" outerwear.

Over the years the company has redesigned all of their product lines to appeal to a much younger generation. So, how do we engage young savvy millennials who perhaps do - know more than
their predescessors?  Product and price point = Reliability


Concept:

When it rains, most people do not like to go out of doors and they postphone their engagements 
as no one wants to get wet and have their image dampened. 

Encourage people to go out - no matter what the weather is. Create messaging to reintroduce
the brand with a fresh new attitude: Instead of avoiding a run in, go ahead and "Make a Splash". With their redesign and competitive price point, there are only gains to be made.

These banner ads would be promoted on fashion websites such as Vogue, Madamoiselle
(including their respective e-magazines) and also online shopping websites such as Net-A-Porter, StyleBop and Gilt.