The Educated Borrower:
Greystone REIT l Student Loan Financing Division
Overview:
Launch a new student loan brand in a crowded category. www.educatedborrower.com
Creative Strategy:
I. Website & Web Intro video:
Instead of bombarding parents and students with complicated Federal Loan information that confuses and frightens them, we created an intelligent name and a web-video that gets to the point in a simple and emotional way. (Click on the arrow - in the video box below - to play.)
Creative Strategy:
II. Digital Banner Ads:
To help drive traffic/promote to the website, we created digital banner ads on websites
(Only the Undergraduate Loans are shown here)
Creative Strategy:
III. Print Brochures:
We created print brochures that were distributed in various Bursar's and Administrative Offices
Creative Strategy:
IV. Consumer Drive Traffic Ads:
In addition to the website, we also created print ads that were released in U.S. News & World Reports college issues.
