Overview:

 

Fork & Plate has become a very succesful blog site. It was built upon the dreams
of a brother and sister team - to build a community within local NYC foodies.
Today, the site has been overwhelmingly populated with various contributing writers
and many local advertisers. Instead of being held to its core of being a blogsite, it has
become a website and visitors often wonder “hey, what happened to that article?”

Solution:

Consolidate past articles of relevance into digital e-magazines.
This allows Fork & Plate a platform to archive past articles and also expand advertising.
Also incorporated were a redesign of logo and articles were editorialized.